Tebini

An information environment captured and delivered in full

The Tebini platform reads and watches the local media on its own, around the clock, and runs automated interviews with hundreds of real people, on their own phones and in their own language. Analyzed together, the two tell you what people in the barbershops and teahouses are saying, and whether it matches what politicians and governments are pushing in the media.

01

Every significant outlet, read every day

Every significant outlet in each market is collected in full, in the language it publishes in, and coded every day: what side each story takes, how it’s framed and whose line it is. You can tell which accounts each camp is pushing, how hard, and what has just started to move.

Coverage of a hypothetical arrest of an MP, by outlet
State broadcaster
“An anti-corruption case”
88
Government-aligned daily
“An anti-corruption case”
70
Opposition channel
“Punishment for speaking out”
64
Regional TV
“Punishment for speaking out”
38
Independent news siteNew today
“It’s about his tribe”
12

Bar length shows how heavily each outlet pushes its account.

02

Real people, recruited the hard way

Each of our panelists was recruited face to face, at their door by trained enumerators, using an area-probability sample. Thousands of panelists, with consent recorded in person. No online sign-ups, no bought panels and no bots. Standing rules protect the panel: rest periods, contact caps, no cherry-picking the responsive. Identity is held apart from what people say: encrypted, hosted in Europe. Clients see aggregates, never a person.

Area-probability design
Circles mark the drawn sample. Every point traces to a real address and real person. Illustrative.
03

Results within 48 hours, at scale

Conversations run on the messaging apps people already use, in their own language. The system can run thousands at once, so a wave in one country is fielded the same day.

One wave, one afternoon
12:0018:0024:00
13:00
Tebini analyst arms and pushes the wave
13:05First conversations begin, on people’s own phones
21:40Several hundred conversations complete

Hypothetical example.

04

Media and people, on one scheme

Every conversation and every article is coded the same way, against the same scheme: what side it takes, how it’s framed and whose line it is. The same people are asked each wave, so you see exactly who changed their mind. 

One sentence, coded
“Nobody I know believes it’s corruption. He criticized the ministry last month.”
Side it takesRejects the government’s account
How it’s framedA ministry settling a score
Whose line it isNobody’s: neither side is pushing it

The same three codes are applied to every article and every conversation, checked against codes set by people, in languages tested by native speakers.

Hypothetical example.

What the media is pushing, set against what people believe. Every day, in every market we cover.

See it workingHow it works →